I’m a product designer who cares about keeping things simple, scalable, and useful.
Design isn’t just about making things look good. It’s a whole process that aims to solve real problems and build experiences that make sense. For me, staying close to the teams is fundamental, for good design happens when we’re all aligned.
My design principles in UX cases
Think scalable
I believe in building flexible systems, reusable components, smart design tokens, and design ops that help teams move faster, stay consistent, and scale without reinventing the wheel.
– NADW Design System
Work with developers, not after them
The handoff isn't a finish line. I like to collaborate closely with engineers to explain design intent, understand constraints, and co-create solutions that are feasible, functional, and beautiful.
– SIMH Medical Coding Application
Design goes way beyond the UI
Sure, a clean interface matters, but that’s just one piece of the project. Good product design is about understanding users, validating ideas early, iterating fast, and UX process.
– Sharing Public Data Portal
Less is more, always
As projects evolve, teams often lose sight of user goals and try to pack in too many features. I aim to keep the experience focused, reducing cognitive load and making it easier for users to complete their core tasks.
– ATGo Modular Mobile App
Recommendations
“No loose ends, with all the elements in the composition perfectly connected, Fernando’s work is amazing and quite effective.”
“Fernando not only delivers (much more) than he promises as a designer, but he does so in a light-hearted way, always open to listening to the client and adapting to everyone’s needs.”
“Fernando is very well organized, on time and very talented. I have to ask him to work for us again.”