0-to-1 design:
a football training app with 3M downloads
As a freelancer UX designer at Box to Box, I designed the MVP application flows and visual identity. As a result, the app established clear and consistent user entry flows, which helped the app receive good reviews in the stores.
Client
Box to Box Football Training App
Period
2018
Project type
Product Design
Branding
Tools
Figma
Adobe Illustrator
Industry
Sports & Fitness
Technology
The process:
Brand first, then flows
I collaborated with the startup Box to Box in 2018. It was the first time I worked in collaboration with designers and developers at the same time on Figma. It was a 0-to-1 design work, in which I created the onboarding flows for the MVP.
Before that, I created the brand for the application. I designed all the visual identity guidelines with typography, colour palette, etc., and applied them to the website, pitch presentations, social media, merchandise, etc.
The outcome:
onboarding flows and 3M downloads
The app established clear and consistent user onboarding flows, which helped it receive good reviews in app stores, with a rating of 4.7 stars. Currently, the app has over 3 million downloads and has a contract with Borussia Dortmund football club to select new players for the club.