The challenge was to bring the third edition of FestFilmes to life using 35mm cinema films as metalanguage.

The III FestFilmes was presented in four cities in the state of Ceará: Juazeiro do Norte, Redenção, Baturité and Fortleza for almost one month.

The creative process allowed part of the work to be done manually, without using the computer. This way of working always allows a very beautiful and interesting final result. This work was carried out for Lumiar Consulting with the coordination of Dora Freitas and the approval of the festival director, Duarte Dias.