The Ceará À Mesa TV Program was born to create the idea that local resources could assume an important role in the gastronomy of Ceará. Producers in line with scientific research and market demands, seeking to create an economically sustainable network with a lot of gastronomic personalities.

Finding a visual solution that brings together local products and producers, research and gastronomy in an economically sustainable mix. This was the challenge.

Two versions of the brand were created, one for the television program and another that served the institutional part of the project, which induced research, created events and linked points of interest in local cuisine. The identity was requested by the chef Fernando Barroso and the advertisers Nilton Trança and Clécil Lima and made in partnership with the designer Samuel Furtado and Inland Studio Motion Graphics.