Working for one of the oldest contemporary art exhibitions in Brazil was a pleasure and a great responsibility. The ‘Salão de Abril’ allowed me to try to bring together the most diverse representations of the image into a visual identity.
The identity of the 64th ‘SALÃO DE ABRIL’was based on the event logo. The identity was built from a green powder scattered over the logo design, which refers to a quick and ephemeral yet very precise artistic action.
The project was made in partnership with CASA DO PIXEL and designer LEANDRO FIUZA.